Moderator: Anyu Liu

C.K. Bruce Wan, Cees J. P. M. de Bont, Paul Hekkert and Kenny K. N. ChowFinding meaning through travel journaling: a strength-based approach(FP)*
Veera Riikonen, Juho Pesonen and Johanna HeinonenA Netnographic Study of Consumer Value in Slow Travel(FP)
Peter O’ConnorLoyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands(FP)

* = Best Full/Short Paper Candidate

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