Moderator: Aurkene Alzua Sorzabal
| Marie Claire Louillet, François Bedard and Bertrand Dongmo Temgoua | Approach to Evaluating the effect of an Inter-Organizational Information System on performance: The Case of a Destination Management Organization | (FP) |
| Miriam Scaglione, Yasuo Ohe and Colin Johnson | Tourism management in Japan and Switzerland: Is Japan leapfrogging traditional DMOs’ ? A research agenda | (FP) |
| Jonna Kumpu, Juho Pesonen and Johanna Heinonen | Measuring the value of social media marketing from a destination marketing organization perspective | (FP) |
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