Jeju is a tourism destination recognized by UNESCO, and the top tourism destination in Korea. The history, tradition and art that coexisted with Jeju’s nature, culture, geology, haenyeo (women divers), stone walls, and Hallasan Mountain are fascinating people around the world.
Jeju Tourism Organization is conducting and integrated marketing campaign to promote Jeju’s charm to the world and attract foreign tourists. Specifically, in order to foster the tourism industry, develope the local economy, and improve the welfare of residents, four strategies are being implemented. These include increasing the value of local tourism, strengthening global wellness tourism marketing, creating a high-quality tourism ecosystem, and establishing a sustainable management system.
Jeju Tourism Organization is playing a central role in fostering the sustainability of Jeju tourism with Jeju’s identity and differentiation in the global tourism market. Based on the love and trust of Jeju residents, it is faithfully playing a role as a hub of tourism brand marketing and becoming a leading global public corporation for the future of Jeju tourism.