Marketing and Management in eTourism

  • Website & APP Design and Evaluation
  • Tourism Economy and e-Commerce
  • Advanced Distribution Systems and Strategies
  • Dynamic Packaging
  • Digital and Social Media Marketing
  • e-CRM & Review Management
  • Crowdsourcing
  • Sharing Economy, Platform Business and Collaborative Partnership
  • Digital Distribution and Social Selling
  • e-Business Models, Strategy and Impact
  • Crisis Management
  • Yield Management
  • Tourism Strategic Competitiveness
  • Service Design and User Experience