Vanessa Borkmann

Prof. Dr.-Ing., Fraunhofer Institute for Industrial Engineering IAO and SRH Berlin University of Applied Sciences


ENTER the Future of Hospitality – Based on Conjoint Research and Innovation Networks

The joint research project »FutureHotel« started in 2008 as a research network with scientists, hoteliers and industry partners. It is dedicated to central questions regarding the hotel of the future. Along a strategic scenario management process, the Fraunhofer IAO is researching key developments and their influence on the hospitality sector. The presentation highlights research methodology, key results and findings from the past years and provides an outlook for future research topics.

The PPT slide of Dr. Vanessa Borkmann is available only for participants of ENTER21. Please send an email to

Prof. Dr.-Ing. Vanessa Borkmann heads the research work in the hotel and tourism sector at the Fraunhofer Institute for Industrial Engineering IAO in Stuttgart. She is also Professor of Tourism and Hotel Management at the SRH Berlin University of Applied Sciences. She is the initiator and project manager of the joint research project FutureHotel with the showcase of the same name FutureHotel and the research networks Alpen FutureHotel Y and Future Museum. In 2011 she received the “Innovation Award for Technology Management” at Fraunhofer IAO, in 2017 the “Hospitality Innovation Award” in recognition of significant achievements that have had a lasting impact on the international hotel industry.

In many hotel development projects she is responsible for the conception and implementation of innovative solutions, e.g. for the digitalized, mobile customer journey (including room selection, check-in/out process) at the Hotel Schani in Vienna. She develops and researches concepts and solutions for innovative buildings, innovation- and performance-enhancing spatial environments and service innovations with a focus on the application fields of hotel and tourism. She is a internationally recognized expert for innovation and digitalization in the tourism industry. Vanessa Borkmann is editor and author of numerous scientific studies, books and specialist publications, as well as keynote speaker at international trade events.