Dr. Uglješa Stankov is a Full Professor at the Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad. His main research areas are the strategic role of information technology in designing services and co-creating experiences.
Due to the growing negative impact that inadequate use of information technology has on the digital well-being of consumers, the focus of his recent research is on the “calm” design of interactive systems in service and leisure industries, as well as on technology-assisted mindfulness. Uglješa collaborates frequently with scholars and professional groups from around the world and is now involved in several international projects. He has over 150 scientific publications and four books to his credit. He has recently joined the team of the European Capital of Culture – Novi Sad 2022 as the main internal evaluator.