Tshifhiwa Tshivhengwa is the Chief Executive Officer at the Tourism Business Council of South Africa with 20 years of experience in International Marketing, Business Development, International Trade Relations, and Leadership among others in tourism. Tshifhiwa has worked for various companies in the tourism value chain including South African Tourism, Myriad Marketing, Federated Hospitality Association of Southern Africa, and others. He holds a BBA in Marketing Communications (Hons), a Diploma in Marketing, a National Diploma in Tourism Management and MSc in International Business, Leadership, and Management from the University of York.