Sthembiso Dlamini is the CEO of Gauteng Tourism Authority (GTA). She previously served for seven years as Chief Operating Officer at South African Tourism (SAT) and more recently as Acting CEO. During her time with SAT, Dlamini worked in the development and adoption of the Tourism Sector Recovery Plan, a multi-stakeholder-driven plan for tourism recovery and sustainability following the impact of COVID-19 on the sector.

Dlamini has been involved in country-level market intelligence and is experienced at adapting brand and marketing strategies into country specific marketing needs. Her experience extends to leading business information systems and human capital management. She holds a Bachelor of Arts degree in Psychology and Criminology and a Post Graduate Diploma in Project and Programme Management.