Project Description

Dr. Rudong Wang

Division Chief of International Exchange and Cooperation, Suzhou Municipal Bureau of Culture, Radio, Television and Tourism 

Speaker

How to Brand a City Around the Globe Effectively Under the Digital Age 

With the rapid change of market demand and the development of technology, it’s indeed challenging to brand a city as an international tourist destination. Take Suzhou as an example to demostrate how to make full use of international social media or platforms to brand a city around the world effectively. 

Dr. Rudong Wang graduated from Tongji University, Shanghai, and achieved the master degree of public management in 2005 and PhD degree of city management in 2010 respectively, and now is working in Suzhou Municipal Bureau of Culture, Radio & TV, and Tourism as the division director of international exchange and co-operation from 2015, and particularly is rich-experienced in international tourism promotion, tourism plan, MICE development, and international culture exchange.