Which Future Moves Us?
The current situation shows that almost all countries are affected by the crisis, including in particular emerging and developing countries. The loss of tourism leads to job losses, increased poverty and dangerous crises in society, politics and economy. There is an urgent need for a new positive narrative of the travel. Because small changes are not enough out. Rather, what is needed is a new concept of the travel. This involves adaptation strategies for pandemic prevention and digital transformation, and at the same time to develop avoidance strategies with regard to climate change, which the industry has to face today.
You can see PPT slide here.