Mimi Li, Ph.D. CHE

Associate Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University


Experiencing the Impressiveness: Emotion and Memory from visiting theme parks 

This study explored the possibility to study tourists’ real-time brain activities using a mobile EEG equipment and identified a set of neurological index to measure and evaluate tourists’ real-time experiences including memorable experiences, immersive experience and emotional experiences. 

Dr. Mimi Li joined the School of Hotel & Tourism Management in 2007. She got her Bachelor’s degree from Peking University in China, her Master’s degree from University of Waterloo in Canada, and her Ph.D. degree from Purdue University in the U. S. A.

Dr. Li is an active researcher in tourist behavior. She has published extensively on referred journals including Tourism Management, Annals of Tourism Research, and Journal of Travel Research. Her study focuses on family and children tourism, tourism geographies, and the application of neuroscience technology in tourism.

Dr. Li is the Principle Investigator of multiple research grants, including the highly competitive Hong Kong SAR Government Research Grant Council General Research Fund, and the Natural Science Fund of China research grant. The total amount secured was over HK $2 million. Dr. Li has also been actively engaged in community service through sitting in editorial boards of journals, association committees, and reviewing submissions for referred journals. Dr. Li is the associate editor of Tourism Planning and Design, she also sits in the editorial board of Tourism Management, Journal of Travel Research, Journal of China Tourism Research, and Asia Pacific Journal of Tourism Research. She is the guest editor of three special issues of Journal of China Tourism Research, and one special issue of Journal of Travel & Tourism Marketing.