Martin Soutschek works as Director for R&D at Outdooractive GmbH, Germany. He has a background in geographic information science and spatial analysis. Besides his passion for outdoor tourism, geo technology and open data, he is interested in business model innovation and digital leadership. With almost 15 years of industry experience, developing and scaling the Outdooractive platform, he has faced many challenges, failed frequently, but also learnt that perseverance and persistence are required to overcome digital transformation challenges. His enthusiasm to never stop learning and sharing insights have resulted in publications and presentations at different tourism industry events and he is always looking for the next opportunity to explore and discover something new.