Professor Huang Xiaoting is dean of Department of culture and tourism management, School of management, Shandong University; Chairman of the Technical Committee on tourism and transportation of the world transport Congress, Co founder of China Tourism Behavior Research Conference, Invited researcher of tourism planning and research center of Peking University.
She has put forward the concept of tourists’ spatio-temporal behavior and constructed the research framework and methods since she studied for her doctorate in Peking University in 2006. In 2015, she founded the first tourism behavior laboratory in China, which was called “one of the three landmark events in Chinese tourism academic circles in recent years” by Professor Tian Weimin, director of Tourism Teaching Steering Committee.
Professor Huang Xiaoting has been focusing on the study of tourist behavior for more than ten years. From the concept of tourists’ spatiotemporal behavior to the theoretical construction of the “research framework of tourists’ spatiotemporal behavior” of description, interpretation, simulation and prediction; Starting with the analysis of explicit temporal and spatial behavior trajectory, it gradually extends to tourists’ physiological perception, emotional experience and educational value, which provides a refined and procedural theoretical method for the study of tourism experience.
In recent years, her research on tourists’ spatio-temporal behavior has gradually shifted from traditional empirical research methods to experimental research methods. In exploring the virtual simulation and experimental design methods of human land relationship in tourism context, it has been at the forefront of the research field of tourism behavior at home and abroad, and has made a useful attempt and exploration to promote the development of tourism experimental research theory and method; It has made a pioneering contribution to promoting tourism from the description of “what is” to “what if”.