Caroline Scarles

Professor, School of Hospitality and Tourism Management, University of Surrey


Caroline Scarles is Professor of Technology in Society and Director of the Centre for Digital Transformation in the Visitor Economy in the School of Hospitality and Tourism Management, University of Surrey. Her research interests lie in the three key areas of: the visual and multi-sensuality within society, social and cultural sustainability and how these are brought together through technology for social good.

Caroline’s recent research has focused on: enriching the visitor experience through augmented reality and image recognition technology in arts and heritage and the role of immersive experiences (principally multisensory immersions and VR) as providing stimulating environments for healthy ageing.

Caroline is lead editor of Tourist Studies and holds several national and international appointments, including: international advisor for the Geographies of Leisure and Tourism Research Group for the Royal Geographical Society with the Institute of British Geographers, editorial board member for several international journals, invited reviewer for UKRI and international funding bodies, founding member of the International Network for Visual Studies in Organisations (inVISIO) and Director of Visit Surrey.