Global Head of Destination Marketing, Travelport
How COVID-19 is Changing Travel Patterns – Data Insights and Case Studies
This session will examine the impact COVID-19 has had, and continues to have, on travel patterns. We’ll share how the new normal is affecting search and booking trends, and how that differs from region to region. We’ll also take an inside look into how destination marketing organizations around the world are using data to respond to these new challenges, and how travel technology is supporting the industry through this.
Anna Au-Yeung is Travelport’s Head of Destination Marketing. Named to the role in 2015, Anna leads a team which helps destination marketing organizations (DMOs) enhance their destination image, increase visitor numbers and boost tourism spending. In the last five years, Anna’s team has helped numerous national, state, and city DMOs such as Tourism Indonesia, the European Tourism Commission, Dubai Tourism and many more, reach Travelport’s global network of travel agents.
Prior to this, Anna was most recently Travelport Head of Partner Marketing for APAC, where she grew the business to include a greater regional focus, as well as expanding new business channels to include DMOs and non-travel partners.
Anna was previously Expedia’s (then known as Orbitz Worldwide) Regional Director for Partner Marketing & Media Sales in Asia. Her earlier career also includes robust experience in building strategic partnerships, strategic planning & marketing, revenue management, and customer loyalty management, with organisations including the Hong Kong Tourism Board, Hyatt International and ICLP (Cathay Pacific Loyalty Programme).
Anna holds an MBA in E-business, with a bachelor’s degree in accounting, and is currently a doctoral candidate in Hong Kong Polytechnic University’s Hospitality and Tourism program.