Let’s Go To a Hologram Circus!

Hologram animals in circus shows are a new, attractive and ethical alternative to live performers: This research unveils the driving motivators affecting the intention to visit such a show.

Authors:
Cihan Cobanoglu, University of South Florida
Seden Doğan, Ondokuz Mayis University
Mehtap Yücel Güngör, Anadolu University