Let’s Go To a Hologram Circus!

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Hologram animals in circus shows are a new, attractive and ethical alternative to live performers: This research unveils the driving motivators affecting the intention to visit such a show.

Authors:
Cihan Cobanoglu, University of South Florida
Seden Doğan, Ondokuz Mayis University
Mehtap Yücel Güngör, Anadolu University